NY Times: PR Industry Woes
Interesting article today about the PR industry's PR problem, and the Armstrong Williams/Ketchum case. This all comes at a time when "other changes are roiling the information business," creating numerous challenges to an industry that has never enjoyed the public trust.
Public relations specialists are scrambling to adjust to a time in which the Internet revolution and a boom in alternative media sources are rewriting the parameters of the communications industry and challenging traditional sources of authority. So, despite an avalanche of freely available information, the truth is becoming harder to discern.
"P.R. has a P.R. problem," said Brenda J. Wrigley, an associate professor of public relations at Syracuse University. "We have to get our own house in order before we go around advising corporations what to do. We are advocates and there's no shame in that as long as it's grounded in ethics and values."
Public relations specialists are scrambling to adjust to a time in which the Internet revolution and a boom in alternative media sources are rewriting the parameters of the communications industry and challenging traditional sources of authority. So, despite an avalanche of freely available information, the truth is becoming harder to discern.
"P.R. has a P.R. problem," said Brenda J. Wrigley, an associate professor of public relations at Syracuse University. "We have to get our own house in order before we go around advising corporations what to do. We are advocates and there's no shame in that as long as it's grounded in ethics and values."
posted by Giovanni Rodriguez at 10:08 AM
4 Comments:
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